Page 5 - John Payne Letting Guide

EFFECTIVE ADVERTISING
AND MARKETING
At John Payne Estate Agents we use the very latest technology and proven marketing techniques to advertise our rental properties.
Our own website www.payne-cov.com is responsive which means it automatically optimises the display
to work and look good on smartphones and tablets. This gives your rental property the highest possible online exposure, whichever device your potential tenant uses. We also list on all the major property websites including We Are The Market & RightMove
Our online marketing activity includes social media through our Facebook pages and Twitter account and we supplement this with email marketing campaigns and our distinctive To Let boards.
We tailor our marketing approach to the type of
tenant you are looking for to attract genuine interest. Once instructed, one of the first things we do is to match a property with our list of waiting tenants and send them your property particulars by email.
High quality photography is fundamental to presenting your rental property in the best possible way. We take the time to capture the best pictures and show off its best features, ensuring every picture looks professional.
Location is a primary factor for people when choosing somewhere to rent and our online property particulars include information on transport links, schools, shopping and leisure facilities and other local amenities with useful maps of the area.
SECURING THE MOST
SUITABLE TENANT
Property viewings are usually accompanied and conducted by a fully trained member of our team
and we provide prompt and honest feedback. We will keep you up to-date on progress and will let you know as soon as someone applies to rent your property.
As a landlord, you need peace of mind that the right tenants will be living in your property. We ensure that references are carried out on all potential tenants.
This may involve using a specialist agency to carry
out a detailed check including the credit and employment history of the prospective tenants. We will also insist on
a landlord reference to be carried out where applicable to give you additional peace of mind. If there were
any question of doubt about the ability to pay the rent,
or perhaps job security, we would only advise proceeding if a suitable guarantor could be provided.
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